About Us

When we launched in 2017, our mission was very clear: to bridge that gap of quality, real time and cost-effective availability of first-party data to businesses and researchers interested in gaining insights about the Africa consumers and business landscape. Today, AfriSight is the leading, Africa-focused sample panel providers with a growing panelist community across the African continent. We are employing technology and a unique market experience to provide solutions that aptly meet the needs of clients including research agencies, advertising agencies, corporates and SMEs, NGOs, government agencies and parastatals, educational institutions and even other sample panel providers with little or no footprint in Africa.

AfriSight changing the game in Africa!

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Our Mission

Creating impact and making a difference

Our mission is to provide organisations with reliable information that enables them to make well-founded decisions. We collaborate with clients to achieve the best possible results. Making this possible is you; taking part in our surveys enables you to influence decisions which will affect your daily life.

We also believe that a platform like ours needs to keep innovating, staying where we are is not an option. We are constantly trying to do things differently, better, smarter and more efficiently.

Data protection and quality

AfriSight sets high standards when it comes to protecting privacy of our members. We guarantee absolute anonymity and treat information with utmost confidentiality.

AfriSight subscribes to the privacy rules, International Code of Conduct on Market, Opinion and Social Research and Data Analytics drawn up by ESOMAR, a global trade organisation for research firms.

As a member subscribing to the Esomar Code of Conduct, AfriSight comply with strict quality requirements for market and other research, and submit itself to audits by an independent auditing committee. These quality requirements were laid down in the ISO 20252 standard for market research and opinion polls and ISO 26362 for research panels.

Who are the partners

AfriSight works with both large and small clients, in Africa as well as globally.

From commercial firms to non-profit organisations, from businesses and the media to government institutions and universities, Anyone can find what they need with us. And this variety of clients makes AfriSight a one-stop-shop for all your research needs across Africa